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Brand Hollywood : selling entertainment in a global media age / Paul Grainge.

by Grainge, Paul.

Material type: TextBook Publisher: New York : Routledge, 2008Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science 384.830973G7613Br.

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The new marketing / Richard Brookes.

by Brookes, Richard.

Material type: TextBook Publisher: Aldershot, Hants, England : Gower, c1988Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.8B7909Ne.

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