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Superbrands : an insight into 101 of India's strongest brands.

Material type: TextBook Publisher: Gurgaon : Superbrands India Pvt. Ltd., c2004-Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 659.10954 D24 .

Business superbrands : an insight into India's strogest business brands.

Material type: TextBook Publisher: Gurgaon : Superbrands India Pvt. Ltd., 2005, 2008-Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (3). Location(s): Social Science/Management 658.8340954 Su762 Bu.

Superbrands : an insight into India's strongest consumer brands, volume III / [Inderjit Bhadwar, Anmol Dar, Kiran Sahni.]

by Bhadwar, Inderjit.

Material type: TextBook Publisher: Gurgaon : Superbrands, 2009Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 659.10954 B4692 Su.

Brands : the logos of the global economy / Celia Lury.

by LURY, Celia.

Material type: TextBook Publisher: London : Routledge, 2004Availability: Items available for loan: Exim Bank Library (1). Location(s): Exim Bank Library 658.827 L9759 Br.

Building brands building meaning : a guide to increasing the financial value of brands through building positive meaning / Kartikeya Kompella.

by Kompella, Kartikeya.

Material type: TextBook Publisher: New Delhi : Viva Books, 2009Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.827 K8363 Bu.

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M.G. Parameswaran, Isaac Jacob.

by Keller, Kevin Lane.

Material type: TextBook Publisher: Noida, India : Pearson, 2019Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.827 K283 St,4.

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M.G. Parameswaran, Isaac Jacob.

by Keller, Kevin Lane.

Material type: TextBook Publisher: Noida, India : Pearson, 2019Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.827 K283 St,4.

The significance of Brands : prospects and consequences of consumer culture / Sreedeep Bhattacharya

by Bhattacharya, Sreedeep | Gupta, Dipankar [Supervisor] | Centre for the Study of Social Systems School of Social Science [Degree granting institution].

Material type: TextBook Publisher: New Delhi : Jawaharlal Nehru University, 2007Dissertation note: M.Phil - CSSS, SSS, JNU, 2007. M.Phil Jawaharlal Nehru University 2007. Online access: Click here to access online Availability: Items available for reference: Dr. B. R. Ambedkar Central Library [Call number: 658.827 B4697 Si] (1). Location(s): Nineth Floor 658.827 B4697 Si.

Strategic retail management and brand management : trends, tactics, and examples / Doris Berger-Grabner.

by Berger-Grabner, Doris [author.].

Material type: TextBook; Language:English; Format: print ; Literary form: Not fiction Publisher: 2021Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.87 B4533 St.

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan, Ambi M.G. Parameswaran, Issac C. Jacob.

by Keller, Kevin Lane, 1956- [author.] | Swaminathan, Vanitha [author.] | Parameswaran, Ambi M.G [author.] | Jacob, Isaac C [author.].

Edition: Fifth edition.Material type: TextBook; Language:English; Format: print ; Literary form: Not fiction Publisher: 2023Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (2). Location(s): Social Science/Management 658.827 K283 St,5-1.

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