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Social media marketing : strategies for engaging in Facebook, Twitter & other social media / Liana "Li" Evans.

By: Evans, Liana [author].
Material type: TextText Language of document:EnglishPublisher: 2011Description: viii, 342 p. : ill. ; 23 cm.ISBN: 9788131758090 (pbk.) :.Subject(s): Internet marketing | Social media | Online social networksDDC classification: 658.872 Online resources: Table of contents
Contents:
The basics of social media -- It's about conversation -- Social media from the inside out -- It's not about you -- How social media fits into the online marketing picture.
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Item type Current library Collection Call number URL Copy number Status Date due Barcode
Book Book Dr. B. R. Ambedkar Central Library
Social Science/Management
Social Science Collections 658.872 Ev159 So (Browse shelf(Opens below)) Link to resource Available 271684
Book Book Dr. B. R. Ambedkar Central Library
Social Science/Management
Social Science Collections 658.872 Ev159 So-1 (Browse shelf(Opens below)) 1 Available 271685

Includes index.

The basics of social media -- It's about conversation -- Social media from the inside out -- It's not about you -- How social media fits into the online marketing picture.

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