Brand Hollywood : selling entertainment in a global media age / Paul Grainge.
By: Grainge, Paul.
Material type: TextPublisher: New York : Routledge, 2008Description: xii,212p.ISBN: 9780415354059 (pbk. : alk. paper).Subject(s): Motion pictures-Marketing.--United States----DDC classification: 384.830973Item type | Current library | Call number | Status | Date due | Barcode |
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Book | Dr. B. R. Ambedkar Central Library Social Science | 384.830973G7613Br (Browse shelf(Opens below)) | Available | 219803 |
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