Media Management : strategy, Business Models and Case Studies / Bernd W. Wirtz
By: Wirtz, Bernd W.
Material type: Text Language of document:EnglishSeries: Springer Texts in Business and Economics. Publisher: 2020Edition: 2nd ed.Description: XII, 315 p. : ill., in color. ; 24 cm.ISBN: 9783030479152.Subject(s): Media studies | Mass media -- ManagementDDC classification: 302.23068 W749 Me,2Item type | Current library | Call number | Status | Date due | Barcode |
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Book | Dr. B. R. Ambedkar Central Library Social Science | 302.23068 W749 Me,2 (Browse shelf(Opens below)) | Available | 271302 |
Includes index.
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