Winning in service markets : success through people, technology and strategy / Jochen Wirtz.

Material type: Text

Text Language of document:EnglishPublisher: New Jersey : World Scientific, [2017]Description: xvii, 684 p. : ill. (some color) ; 23 cm.ISBN: 9781944659042 (hardcover); 9781944659059 (pbk.).Subject(s): Service industries -- Marketing | Branding (Marketing) | Customer relationsDDC classification: 658

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Dr. B. R. Ambedkar Central Library Social Science/Management	Social Science Collections	658 W749 Wi (Browse shelf(Opens below))	Available		271440

Includes bibliographical references and index.

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