Modern health care marketing / Gamini Gunawardane.
By: Gunawardane, Gamini [author.].
Material type:
Text Language of document:EnglishPublisher: Hackensack : World Scientific, 2020Description: 496 p. 24 cm.ISBN: 9789813279513.Subject(s): Marketing of Health Services -- methods | Health Care Sector | InternationalityDDC classification: 362.10688 G954 Mo Summary: "A useful practitioner guide for those working in health care organizations Updated coverage to the recent developments in the health care industry Discussion on health care marketing issues are backed by scholarly publications, industry expert opinions, surveys, case studies and real-world best practices"--
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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Dr. B. R. Ambedkar Central Library Social Science/Management | 362.10688 G954 Mo (Browse shelf(Opens below)) | Available | 271437 |
Includes bibliographical references and index.
"A useful practitioner guide for those working in health care organizations Updated coverage to the recent developments in the health care industry Discussion on health care marketing issues are backed by scholarly publications, industry expert opinions, surveys, case studies and real-world best practices"--
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