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Cause-related marketing : case studies from a global perspective / Edited by M. Mercedes Galan-Ladero , Clementina Galera-Casquet and Helena Alves.

Contributor(s): Galan-Ladero,M. Mercedes [ed.] | Galera-Casquet,Clementina [ed.] | Alves,Helena [ed.].
Material type: ArticleArticle Language of document:EnglishSeries: Classroom companion: business: Publisher: 2021Description: xxiv, 435 p.: ill.; 22 cm.ISBN: 9783030654573.Subject(s): Marketing social Études de cas | Social marketingDDC classification: 658.8 G1311 Ca
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Item type Current library Collection Call number Status Date due Barcode
Book Book Dr. B. R. Ambedkar Central Library
Social Science/Management 		Social Science Collections 658.8 G1311 Ca (Browse shelf(Opens below)) Available 270872

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