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A framework for marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip.

Material type: TextBook Publisher: Noida, India : Pearson, 2018Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.8 K8487 Fr,6.

Business market management (B2B) : understanding, creating, and delivering value / James C. Anderson ... [et al.]

Material type: TextBook Publisher: Uttar Pradesh, India : Pearson, 2011Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.8 An2374 Bu,3.

Business-to-business marketing : analysis and practice / Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch.

by Vitale, Robert P.

Material type: TextBook Publisher: Uttar Pradesh, India : Pearson, Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.804 V831 Bu.

Case studies in marketing management /

Material type: TextBook Publisher: Uttar Pradesh, India : Pearson, 2012Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.8 K9605 Ca.

Cases in rural marketing : an integrated approach / ​ C.S.G. Krishnamacharyulu, Lalitha Ramakrishnan.

by Krishnamacharyulu, C. S. G.

Material type: TextBook Publisher: Uttar Pradesh, India : Pearson, 2007Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.800954 K8976 Ca.

Essential guide to marketing planning / Marian Burk Wood.

by Wood, Marian Burk.

Material type: TextBook Publisher: Uttar Pradesh, India : Pearson, 2014Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.802 W85066 Es,3.

Essentials of marketing research : a hands-on orientation /​ Naresh K. Malhotra.

by Malhotra, Naresh K.

Material type: TextBook Publisher: Noida, India : Pearson, 2017Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.83 M2947 Es.

Global marketing / Warren J. Keegan, Mark C. Green.

by Keegan, Warren J.

Material type: TextBook Publisher: Noida, India : Pearson, 2017Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.84 K243 Gl,9.

Global Marketing / Gautam Dutta.

by Dutta, Gautam.

Material type: TextBook Publisher: Noida, India : Pearson, 2017Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science 658.84 D9543 Gl.

Global marketing : with a spacial Indian focus / Svend Hollensen, Madhumita Banerjee.

by Hollensen, Svend.

Material type: TextBook Publisher: Noida, India : Pearson, 2016Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.84 H722 Gl,4.

Global marketing management / Warren J. Keegan, Gautam Dutta.

by Keegan, Warren J.

Material type: TextBook Publisher: Noida, India : Pearson, 2018Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.84 K243 Gl,8.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E.

Material type: TextBook Publisher: Uttar Pradesh, India : Pearson, 2015Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 659.1 C626 In,6.

Integrated Marketing Communication : Pentacom / Philippe Malaval...[et all].

by Malaval, Philippe.

Material type: TextBook Publisher: Noida, India : Pearson, 2015Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.80014 M2915 In,4.

International marketing and export management / Gerald Albaum, Edwin Duerr.

by Albaum, Gerald.

Material type: TextBook Publisher: Uttar Pradesh, India : Pearson, 2018Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.84 Al138 In,7.

Internet marketing : strategy, implementation, and practice / Dave Chaffey ... [et al.].

by Chaffey, Dave.

Material type: TextBook Publisher: Noida, India : Pearson, 2009Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.84 C3466 In,3.

Market-based management / Roger J. Best.

by Best, Roger J.

Material type: TextBook Publisher: Noida, India : Pearson, c2017Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.8 B4648 Ma,6.

Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik.

by Armstrong, Gary.

Material type: TextBook Publisher: Noida, India : Pearson, 2018Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.8 Ar575 Ma,13.

Marketing data science : modeling techniques in predictive analytics with R and Python / Thomas W. Miller.

by Miller, Thomas W.

Material type: TextBook Publisher: Uttar Pradesh, India : Pearson, 2019Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.800285 M6188 Ma.

Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip.

Material type: TextBook Publisher: Uttar Pradesh, India : Pearson, Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science 658.8 K8487 Ma,15.

Marketing management /​ Rus Winer, Ravi Dhar.

by Winer, Russ.

Material type: TextBook Publisher: Noida, India : Pearson, 2018Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.8 W725 Ma,4.

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