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Management Information System / Sahil Raj.

by Raj, Sahil.

Material type: TextBook Publisher: Noida, India : Pearson, 2017Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.4038 R1372 Ma,2.

Information systems today : managing in the digital world / ​ Joe Valacich, Christoph Schneider; international edition contributions by Ramesh Behl, I.M.I. Bhubaneswar.

by Valacich, Joe.

Material type: TextBook Publisher: Uttar Pradesh, India : Pearson, 2015Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.4038011 V23 In,6.

Introduction to information systems : people, Technology and Processes / Patricia Wallace.

by Wallace, Patricia M.

Material type: TextBook Publisher: Noida, India : Pearson, 2019Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.4038011 W1556 In,3.

Essentials of systems : analysis and design / Joseph S. Valacich, Joey F. George, Jeffrey A. Hoffer.

by Valacich, Joseph S.

Material type: TextBook Publisher: Noida, India : Pearson, 2015Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.4032 V23 Es,5.

Integrated Marketing Communication : Pentacom / Philippe Malaval...[et all].

by Malaval, Philippe.

Material type: TextBook Publisher: Noida, India : Pearson, 2015Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.80014 M2915 In,4.

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M.G. Parameswaran, Isaac Jacob.

by Keller, Kevin Lane.

Material type: TextBook Publisher: Noida, India : Pearson, 2019Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.827 K283 St,4.

Conceptual issues in consumer behaviour : the Indian context /​ S. Ramesh Kumar.

by Kumar, S. Ramesh.

Material type: TextBook Publisher: Noida, India : Pearson, 2017Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.83420954 K9605 Co,2.

Case Studies in Consumer Behaviour / S. Ramesh Kumar.

by Kumar, S. Ramesh.

Material type: TextBook Publisher: Noida, India : Pearson, 2013Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.8342 K9605 Ca.

Behavior management : a practical approach for educators / Thomas M. Shea, Anne M. Bauer.

by Shea, Thomas M.

Material type: TextBook Publisher: Noida, India : Pearson, 2015Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 371.1024 Sh315 Be,10.

Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar.

by Schiffman, Leon G.

Material type: TextBook Publisher: Noida, India : Pearson, 2019Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.8342 Sch327 Co,12.

International marketing and export management / Gerald Albaum, Edwin Duerr.

by Albaum, Gerald.

Material type: TextBook Publisher: Uttar Pradesh, India : Pearson, 2018Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.84 Al138 In,7.

Global Marketing / Gautam Dutta.

by Dutta, Gautam.

Material type: TextBook Publisher: Noida, India : Pearson, 2017Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.84 D9543 Gl.

Global marketing / Warren J. Keegan, Mark C. Green.

by Keegan, Warren J.

Material type: TextBook Publisher: Noida, India : Pearson, 2017Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.84 K243 Gl,9.

Global marketing management / Warren J. Keegan, Gautam Dutta.

by Keegan, Warren J.

Material type: TextBook Publisher: Noida, India : Pearson, 2018Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.84 K243 Gl,8.

Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik.

by Armstrong, Gary.

Material type: TextBook Publisher: Noida, India : Pearson, 2018Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.8 Ar575 Ma,13.

Internet marketing : strategy, implementation, and practice / Dave Chaffey ... [et al.].

by Chaffey, Dave.

Material type: TextBook Publisher: Noida, India : Pearson, 2009Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.84 C3466 In,3.

A framework for marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip.

Material type: TextBook Publisher: Noida, India : Pearson, 2018Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.8 K8487 Fr,6.

Principles of marketing / Philip Kotler, Gary Armstrong and Prafulla Agnihotri.

by Kotler, Philip.

Material type: TextBook Publisher: Noida, India : Pearson, 2018Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.8 K8487 Pr,17.

Marketing management : indian cases / contributors : Prachi Gupta ... [et al.]

Material type: TextBook Publisher: 2018Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.8 G9596 Ma.

Marketing research / Alvin C. Burns, Ann Veeck, Ronald F. Bush.

by Burns, Alvin C.

Material type: TextBook Publisher: Noida, India : Pearson, 2018Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.83 B9371 Ma,8.

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