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Conceptual issues in consumer behaviour : the Indian context /​ S. Ramesh Kumar.

by Kumar, S. Ramesh.

Material type: TextBook Publisher: Noida, India : Pearson, 2017Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.83420954 K9605 Co,2.

Case Studies in Consumer Behaviour / S. Ramesh Kumar.

by Kumar, S. Ramesh.

Material type: TextBook Publisher: Noida, India : Pearson, 2013Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.8342 K9605 Ca.

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