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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M.G. Parameswaran, Isaac Jacob.

by Keller, Kevin Lane.

Material type: TextBook Publisher: Noida, India : Pearson, 2019Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.827 K283 St,4.

Conceptual issues in consumer behaviour : the Indian context /​ S. Ramesh Kumar.

by Kumar, S. Ramesh.

Material type: TextBook Publisher: Noida, India : Pearson, 2017Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.83420954 K9605 Co,2.

Case Studies in Consumer Behaviour / S. Ramesh Kumar.

by Kumar, S. Ramesh.

Material type: TextBook Publisher: Noida, India : Pearson, 2013Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.8342 K9605 Ca.

Behavior management : a practical approach for educators / Thomas M. Shea, Anne M. Bauer.

by Shea, Thomas M.

Material type: TextBook Publisher: Noida, India : Pearson, 2015Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 371.1024 Sh315 Be,10.

Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar.

by Schiffman, Leon G.

Material type: TextBook Publisher: Noida, India : Pearson, 2019Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.8342 Sch327 Co,12.

International marketing and export management / Gerald Albaum, Edwin Duerr.

by Albaum, Gerald.

Material type: TextBook Publisher: Uttar Pradesh, India : Pearson, 2018Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.84 Al138 In,7.

Global Marketing / Gautam Dutta.

by Dutta, Gautam.

Material type: TextBook Publisher: Noida, India : Pearson, 2017Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.84 D9543 Gl.

Global marketing / Warren J. Keegan, Mark C. Green.

by Keegan, Warren J.

Material type: TextBook Publisher: Noida, India : Pearson, 2017Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.84 K243 Gl,9.

Global marketing management / Warren J. Keegan, Gautam Dutta.

by Keegan, Warren J.

Material type: TextBook Publisher: Noida, India : Pearson, 2018Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.84 K243 Gl,8.

Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik.

by Armstrong, Gary.

Material type: TextBook Publisher: Noida, India : Pearson, 2018Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.8 Ar575 Ma,13.

Internet marketing : strategy, implementation, and practice / Dave Chaffey ... [et al.].

by Chaffey, Dave.

Material type: TextBook Publisher: Noida, India : Pearson, 2009Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.84 C3466 In,3.

A framework for marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip.

Material type: TextBook Publisher: Noida, India : Pearson, 2018Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.8 K8487 Fr,6.

Principles of marketing / Philip Kotler, Gary Armstrong and Prafulla Agnihotri.

by Kotler, Philip.

Material type: TextBook Publisher: Noida, India : Pearson, 2018Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.8 K8487 Pr,17.

Marketing management : indian cases / contributors : Prachi Gupta ... [et al.]

Material type: TextBook Publisher: 2018Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.8 G9596 Ma.

Marketing research / Alvin C. Burns, Ann Veeck, Ronald F. Bush.

by Burns, Alvin C.

Material type: TextBook Publisher: Noida, India : Pearson, 2018Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.83 B9371 Ma,8.

Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhushan Dash.

by Malhotra, Naresh K.

Material type: TextBook Publisher: Noida, India : Pearson, [2019]Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.83 M2947 Ma,7.

Managerial economics : economic tools for today's decision makers / Paul G. Keat, Philip K.Y. Young, Stephen E. Erfle, Sreejata Bannerjee.

by Keat, Paul G.

Material type: TextBook Publisher: Boston : Pearson, c2013Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.4012 K22 Ma,7.

Managerial economics / H. Craig Petersen, W. Cris Lewis, Sudhir K.Jain.

by Petersen, Harold Craig.

Material type: TextBook Publisher: Noida, India : Pearson, 2018Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.4012 P44248 Ma,4.

Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip.

Material type: TextBook Publisher: Uttar Pradesh, India : Pearson, Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.8 K8487 Ma,15.

Plant biology / Linda E. Graham, James M. Graham, Lee W. Wilcox.

by Graham, Linda E.

Material type: TextBook Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2006Availability: Items available for loan: School of Life Science (1). Location(s): SLS 580 G7606 Pl, 2.

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