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Consumer Behavior : a Digital Native / Varsha Jain, Jagdish Sheth, Don E. Schultz.

By: Jain, Varsha [author.].
Contributor(s): Sheth, Jagdish | Schultz, Don E.
Language of document:EnglishPublisher: 2019Edition: Ist ed.Description: xix, 456 p. : ill. ; 28 cm.ISBN: 9789353437695.Subject(s): Consumer behavior -- marketing managementDDC classification: 658.8342 Online resources: Table of contents
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Holdings
Item type Current library Collection Call number URL Copy number Status Date due Barcode
Book Book Dr. B. R. Ambedkar Central Library
Social Science/Management
Social Science Collections 658.8342 J1998 Co (Browse shelf(Opens below)) Link to resource Available 271782
Book Book Dr. B. R. Ambedkar Central Library
Social Science/Management
Social Science Collections 658.8342 J1998 Co-1 (Browse shelf(Opens below)) 1 Available 271783

Includes bibliographical references and index.

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