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Innovation management and new product development / Paul Trott.

by Trott, Paul [author.].

Edition: 4th ed.Material type: TextBook; Language:English; Format: print ; Literary form: Not fiction Publisher: 2009Online access: Table of contents Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (4). Location(s): Social Science/Management 658.575 T7563 In,4-3.
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At home in the world : the art and life of Gulammohammed Sheikh / edited by Chaitanya Sambrani.

by Sambrani, Chaitanya [editor.] | Vadehra Art Gallery [sponsoring body.].

Material type: TextBook; Language:English; Format: print ; Nature of contents: biography; Literary form: Not fiction Publisher: 2019Other title: Art and life of Gulammohammed Sheikh.Online access: Table of content Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Art Collections 759.954 Sa44 At.
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Fundamentals of digital Marketing / Puneet singh Bhatia.

by Bhatia, Puneet singh [author.].

; Language:English Publisher: 2023Online access: Table of contents Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (5). Location(s): Social Science/Management 658.872 B4696 Fu,3-2.
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Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar.

by Schiffman, Leon G [author.] | Wisenblit, Joseph [author.] | Kumar, S. Ramesh [author.].

Edition: Twelfth edition.Material type: TextBook; Language:English; Format: print ; Literary form: Not fiction Publisher: 2023Online access: Table of contents Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (5). Location(s): Social Science/Management 658.8342 Sch327 Co,12-3.
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Essentials of services marketing / Jochen Wirtz, Christopher Lovelock, Jayanta Chatterjee, Gopal Das.

by Wirtz, Jochen [author] | Lovelock, Christopher H [author] | Chatterjee, Jayanta [author] | Das, Gopal [author].

Edition: 3rd edition.Material type: TextBook; Language:English; Format: print ; Literary form: Not fiction Publisher: 2023Online access: Table of contents Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (5). Location(s): Social Science/Management 658.8 W749 Es,3-1.
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Rural Marketing / Pradeep Kashyap, foreword by jagdish N. Sheth.

by Kashyap, Pradeep [author] | Sheth, jagdish [forword by].

Edition: 4th ed.; Language:English Publisher: 2023Online access: Table of contents Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (4). Location(s): Social Science/Management 658.800954 K1518 Ru,4-1.
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Social media marketing : strategies for engaging in Facebook, Twitter & other social media / Liana "Li" Evans.

by Evans, Liana [author].

Material type: TextBook; Language:English; Format: print ; Literary form: Not fiction Publisher: 2011Online access: Table of contents Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (2). Location(s): Social Science/Management 658.872 Ev159 So-1.
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Guide To Media Relations / Irv Schenkler, Tony herrling.

by Schenkler, Irv [author.] | Herrling, Tony [author.].

; Language:English Publisher: 2010Online access: Table of contents Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (2). Location(s): Social Science/Management 659.2 Sch278 Gu.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan, Ambi M.G. Parameswaran, Issac C. Jacob.

by Keller, Kevin Lane, 1956- [author.] | Swaminathan, Vanitha [author.] | Parameswaran, Ambi M.G [author.] | Jacob, Isaac C [author.].

Edition: Fifth edition.Material type: TextBook; Language:English; Format: print ; Literary form: Not fiction Publisher: 2023Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (2). Location(s): Social Science/Management 658.827 K283 St,5-1.

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Consumer Behavior : a Digital Native / Varsha Jain, Jagdish Sheth, Don E. Schultz.

by Jain, Varsha [author.] | Sheth, Jagdish | Schultz, Don E.

Edition: Ist ed.; Language:English Publisher: 2019Online access: Table of contents Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (2). Location(s): Social Science/Management 658.8342 J1998 Co.
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Case Studies in Marketing / Sidharth Balakrishna.

by Balakrishna, Sidharth [author.].

Edition: Ist ed.; Language:English Publisher: 2011Online access: Table of content Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.8 B182 Ca.
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Case Studies in Marketing Management / edited by Ramendra Singh.

by Singh, Ramendra [editor.].

; Language:English Publisher: 2012Online access: Table of content Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (2). Location(s): Social Science/Management 658.8 Si646 Ca-1.
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Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater.

by Mohr, Jakki J [author] | Sengupta, Sanjit [author.] | Slater, Stanley F [author.].

Edition: 3rd ed.; Language:English Publisher: 2024Online access: Table of content Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.8 M726 Ma,3.
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Marketing management / Philip Kotler, Kevin Lane Keller, Alexander Chernev, , jagdish, G.Shainesh.

by Kotler, Philip [author.] | Keller, Kevin Lane, 1956- [author.] | Chernev, Alexander [author.] | Sheth, Jagdish N [author.] | Shainesh, G [author.].

Edition: Sixteenth edition.Material type: TextBook; Language:English; Format: print ; Literary form: Not fiction Publisher: 2023Online access: Table of content Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (2). Location(s): Social Science/Management 658.8 K8487 Ma,16.
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Case Studies in Marketing Management / edited by S. ramesh kumar.

by Kumar, S. Ramesh [author.].

; Language:English Publisher: 2011Online access: Table of contents Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (2). Location(s): Social Science/Management 658.8 K9605 Ca.
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Marketing data science : modeling techniques in predictive analytics with R and Python / Thomas W. Miller.

by Miller, Thomas W [author.].

Material type: TextBook; Language:English; Format: print ; Literary form: Not fiction Publisher: 2023Other title: Modeling techniques in predictive analytics with R and Python.Online access: Table of contents Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (2). Location(s): Social Science/Management 658.800285 M6188 Ma.
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Business research methods / Naval Bajpai.

by Bajpai, Naval [author.].

Edition: 2nd ed.Material type: TextBook; Language:English; Format: print ; Literary form: Not fiction Publisher: 2023Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.0072 B168 Bu,2-1.

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Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

by Saunders, Mark [author] | Lewis, Philip, 1945- [author.] | Thornhill, Adrian [author.].

Edition: 5th ed.Material type: TextBook; Language:English; Format: print ; Literary form: Not fiction Publisher: 2021Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (2). Location(s): Social Science/Management 650.072 Sa11 Re, 5-1.

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Retail management : a strategic approach / Barry Berman, Joel R. Evans, Patrali Chatterjee, Ritu Srivastava.

by Berman, Barry [author.] | Evans, Joel R [author.] | Chatterjee, Patrali [author.] | Srivastava, Ritu [author.].

Edition: Thirteenth edition.Material type: TextBook; Language:English; Format: print ; Literary form: Not fiction Publisher: 2024Online access: Table of contents Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (2). Location(s): Social Science/Management 658.87 B4561 Re,13.
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Rural marketing : text and cases /​ C.S.G. Krishnamacharyulu, Lalitha Ramakrishnan.

by Krishnamacharyulu, C. S. G [author.] | Ramakrishnan, Lalitha [author.].

Edition: 2nd ed.; Language:English Publisher: 2022Online access: Table of contents Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (2). Location(s): Social Science/Management 658.8342 K8976 Ru,2.
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