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Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.

by Andreasen, Alan R.

Material type: TextBook Publisher: Noida, India : Pearson, 2015Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.802 An254 St,7.

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Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler, Dheeraj Sharma.

by Andreasen, Alan R, 1934- [author.] | Kotler, Philip [author.] | Sharma, Dheeraj [author.].

Edition: 7th ed.Material type: TextBook; Language:English; Format: print ; Literary form: Not fiction Publisher: 2019Online access: Table of content Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (2). Location(s): Social Science/Management 658.802 An254 St,7.
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