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Conceptual readings in the marketing economy/ John C. Narver, Ronald Savitt.

by Narver, John C.

Material type: TextBook Publisher: New York: Holt, Rinehart and Winston, 1971Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.808 N169 Co.

The marketing economy: an analytical approach / John C. Narver, Ronald Savitt.

by Narver, John C.

Material type: TextBook Publisher: New York : Holt, Rinehart and Winston, 1971Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.8 N169 Ma.

Principles of marketing : the management view Richard Hobart Buskirk.

by Buskirk, Richard Hobart.

Material type: TextBook Publisher: New York, Holt, Rinehart and Winston 1966Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.8 B9799 Pr.

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