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Winning in service markets : success through people, technology and strategy / Jochen Wirtz.

by Wirtz, Jochen [author.].

Material type: TextBook; Language:English; Format: print ; Literary form: Not fiction Publisher: New Jersey : World Scientific, [2017]Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658 W749 Wi.

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Essentials of services marketing / Jochen Wirtz, Christopher Lovelock, Jayanta Chatterjee, Gopal Das.

by Wirtz, Jochen [author] | Lovelock, Christopher H [author] | Chatterjee, Jayanta [author] | Das, Gopal [author].

Edition: 3rd edition.Material type: TextBook; Language:English; Format: print ; Literary form: Not fiction Publisher: 2023Online access: Table of contents Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (5). Location(s): Social Science/Management 658.8 W749 Es,3-1.
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