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Marketing research : text and cases / Harper W. Boyd, Jr., and Ralph Westfall.

by Boyd, Harper W.

Material type: TextBook Publisher: Homewood, Ill. : R.D. Irwin, 1956Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science 658.8072 B7895 Ma.

Cases in advertising management / Harper W. Boyd, Vernon Fryburger, Ralph Westfall.

by Boyd, Harper W.

Material type: TextBook Publisher: New York : McGraw-Hill, 1964Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 659.11B6925Ca.

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