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Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhushan Dash.

by Malhotra, Naresh K.

Material type: TextBook Publisher: Noida, India : Pearson, [2019]Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.83 M2947 Ma,7.

Managerial economics : economic tools for today's decision makers / Paul G. Keat, Philip K.Y. Young, Stephen E. Erfle, Sreejata Bannerjee.

by Keat, Paul G.

Material type: TextBook Publisher: Boston : Pearson, c2013Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.4012 K22 Ma,7.

Managerial economics / H. Craig Petersen, W. Cris Lewis, Sudhir K.Jain.

by Petersen, Harold Craig.

Material type: TextBook Publisher: Noida, India : Pearson, 2018Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.4012 P44248 Ma,4.

Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip.

Material type: TextBook Publisher: Uttar Pradesh, India : Pearson, Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Text-Book 658.8 K8487 Ma,15.

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