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Silicon Alley : the rise and fall of a new media district / Michael Indergaard.

by Indergaard, Michael, 1956-.

Material type: TextBook; Language:English; Format: print ; Literary form: Not fiction Publisher: 2004Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science 338.4700467809747 In222 Si.

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles.

by Rowles, Daniel [author.].

Edition: Third Edition.Material type: TextBook; Language:English; Format: print ; Literary form: Not fiction Publisher: 2022Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.827 R797 Di,3.

Social Commerce : Consumer Behaviour in Online Environments / edited by Rosy Boardman, Marta Blazquez, Claudia E. Henninger, Daniella Ryding.

by Boardman, Rosy [editor.] | Blazquez, Marta [editor.] | Henninger, Claudia E [editor.] | Ryding, Daniella [editor.].

Edition: 1st ed. 2019.Material type: TextBook; Language:English; Literary form: Not fiction Publisher: 2019Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science/Management 658.8342 B6304 So.

Fundamentals of digital Marketing / Puneet singh Bhatia.

by Bhatia, Puneet singh [author.].

; Language:English Publisher: 2023Online access: Table of contents Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (5). Location(s): Social Science/Management 658.872 B4696 Fu,3-2.
Lists:

Digital labor : the Internet as playground and factory / edited by Trebor Scholz.

by Scholz, Trebor [editor.].

Material type: TextBook; Language:English; Format: print ; Literary form: Not fiction Publisher: 2013Online access: Table of content Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science 302.231 Sch648 Di.
Lists:

Social media marketing : strategies for engaging in Facebook, Twitter & other social media / Liana "Li" Evans.

by Evans, Liana [author].

Material type: TextBook; Language:English; Format: print ; Literary form: Not fiction Publisher: 2011Online access: Table of contents Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (2). Location(s): Social Science/Management 658.872 Ev159 So-1.
Lists:

Digital advertising : theory and research / edited by Shelly Rodgers, Esther Thorson.

Edition: Third edition.Material type: TextBook; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science 659.144 R6167 Di.

The ethics of emerging media : information, social norms, and new media technology / edited by Bruce E. Drushel and Kathleen German.

Material type: TextBook; Format: print ; Literary form: Not fiction Publisher: New Delhi : Bloomsbury India 2014Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science 395.5 D846 Et.

Does the Internet have an unconscious? : Slavoj Zizek and digital culture / Clint Burnham.

by Burnham, Clint.

Material type: TextBook; Format: print ; Literary form: Not fiction Publisher: New York : Bloomsbury Academic, 2018Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science 199.4973 B9351 Do.

Pandemics in the age of social media : information and misinformation in developing nations / edited by Vikas Kumar and Mohit Rewari.

by Kumar, Vikas (Social media analyst) [editor.] | Rewari, Mohit [editor.].

Material type: TextBook; Language:English; Format: print ; Literary form: Not fiction Publisher: 2024Availability: Items available for loan: Dr. B. R. Ambedkar Central Library (1). Location(s): Social Science 302.231 K9606 Pa.

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