TY  - GEN
AU  - Pegan,Giovanna
AU  - Vianelli,Donata
AU  - de Luca,Patrizia
TI  - International Marketing Strategy: the Country of Origin Effect on Decision-Making in Practice 
T2  -  International series in advanced management studies
SN  - 9783030335908
U1  - 658.049 P348 In 
PY  - 2020///
KW  - Entreprises multinationales
KW  - Export marketing
N1  - ill
ER  -