Pegan, Giovanna <br/><br/>
International Marketing Strategy :  the Country of Origin Effect on Decision-Making in Practice / 
Giovanna Pegan,Donata Vianelli and Patrizia de Luca. 
 -  2020. 
 - xiii,188 p.:  ill.;   22 cm. 
 - International series in advanced management studies .
 - International series in advanced management studies .
<br/><br/>ill. 
<br/><br/><label>ISBN: </label>9783030335908 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entreprises multinationales<br/>Export marketing
<br/><br/><label>Dewey Class. No.: </label>658.049 P348 In