Katz, Elihu, Personal influence : the part played by people in the flow of mass communications / by Elihu Katz and Paul F. Lazarsfeld ; with a foreword by Elmo Roper. - New York : Free Press, 1964, c1955. - xx, 400 p. : "Free Press Paperback Edition." ISBN: SSC1154 Subjects--Topical Terms: Public opinion. Dewey Class. No.: 303.38 / Pe