Berger, Arthur Asa, <br/><br/>
Media analysis techniques / 
Arthur Asa Berger. 
 - Beverly Hills :  Sage Publications,  c1982. 
 - 160 p. : 
<br/><br/><label>ISBN: </label>0803906137 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>Dewey Class. No.: </label>302.2301  / Me