Narver, John C. <br/><br/>
Conceptual readings in the marketing economy/ 
John C. Narver, Ronald Savitt. 
 - New York:  Holt, Rinehart and Winston,  1971. 
 - x, 432 p.: 
<br/><br/><label>ISBN: </label>CSLG284 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.808  / Co