Resnick, Elissa A.

Marketing public health : strategies to promote social change / Elissa A. Resnick, Michael Siegel. - Burlington, MA : Jones & Bartlett Learning, 2013. - xvii, 382 p. :

Rev. ed. of: Marketing public health / Michael Siegel, Lynne Doner Lotenberg. 2nd ed. 2007.

9781449683856 (pbk.)


Public health

362.10688 / Ma,3