Analytical marketing management / 
by P. Doyle ... [et al.]. 
 - London ;  Harper & Row,  1974. 
 - 262 p. : 
<br/><br/><label>ISBN: </label>0063180170 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8008  / An