Saxena, Rajan. <br/><br/>
Marketing management / 
Rajan Saxena. 
 - 6th ed. 
 - Chennai, India :  Mcgraw Hill Education,  2020 
 - xxxiv, 746 p.  ; 
<br/><br/> Includes bibliographical refences and index. 
<br/><br/><label>ISBN: </label>9789389538335 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / Ma,6