Andreasen, Alan R., 1934-

Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler, Dheeraj Sharma. - 7th ed. - 2019. - xxvii, 535 p. : ill. ; 26 cm.

Includes bibliographical references and index.

9789353435035


Nonprofit organizations--Marketing.

658.802 / An254 St,7