Andreasen, Alan R., 1934-
Strategic marketing for nonprofit organizations /
Alan R. Andreasen, Philip Kotler, Dheeraj Sharma.
- 7th ed.
- 2019.
- xxvii, 535 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9789353435035
Nonprofit organizations--Marketing.
658.802 / An254 St,7