TY  - GEN
AU  - Jain,Varsha
AU  - Sheth,Jagdish
AU  - Schultz,Don E.
TI  - Consumer Behavior: a Digital Native 
SN  - 9789353437695
U1  - 658.8342 
PY  - 2019///
KW  - Consumer behavior
KW  - marketing management
N1  - Includes bibliographical references and index
UR  - http://etd.lib.jnu.ac.in/new_arrival/april_2024/271783.pdf
ER  -