Jain, Varsha, <br/><br/>
Consumer Behavior :  a Digital Native / 
Varsha Jain, Jagdish Sheth, Don E. Schultz. 
 - Ist ed. 
 -  2019. 
 - xix, 456 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789353437695 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8342  / J1998 Co