Wirtz, Jochen, <br/><br/>
Winning in service markets :  success through people, technology and strategy / 
Jochen Wirtz. 
 -  2017 
 - xvii, 684 p. :  ill. (some color) ;  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781944659042 (hardcover) 9781944659059 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Branding (Marketing)<br/>Customer relations.
<br/><br/><label>Dewey Class. No.: </label>658  / W749 Wi