Hollensen, Svend, <br/><br/>
Marketing :  a relationship perspective / 
Svend Hollensen, Marc Oliver Opresnik. 
 - Second edition. 
 -  2019. 
 - xviii, 502 p. :  ill. ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781944659622 (hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 H722 Ma,2