TY  - BOOK
AU  - Gunawardane,Gamini
TI  - Modern health care marketing
SN  - 9789813279513
AV  - RA410.56 
U1  - 362.10688 G954 Mo 
PY  - 2020///
CY  - Hackensack
PB  - World Scientific
KW  - Marketing of Health Services
KW  - methods
KW  - Health Care Sector
KW  - Internationality
N1  - Includes bibliographical references and index
N2  - "A useful practitioner guide for those working in health care organizations Updated coverage to the recent developments in the health care industry Discussion on health care marketing issues are backed by scholarly publications, industry expert opinions, surveys, case studies and real-world best practices"--
ER  -