TY  - BOOK
AU  - Hanssens,Dominique M.
TI  - Long Term Impact Of Marketing: a Compendium 
SN  - 9789813229792
U1  - 658.8 H1991 Lo 
PY  - 2018///
KW  - Branding Evolution
KW  - Marketing Evolution
N1  - includes bibliographical reference
ER  -