Kumar, Mukesh.

TRP : media mandi ka mahamantra / Mukesh Kumar. - 1st ed. - दिल्ली: राधाकृष्ण पेपरबक्से 2022 - 229 p. ill. (black and white) ; 22 cm

On TRP (Television Rating Point) and media market in India.

9789392757334


Television programs--Rating.--India
Television broadcasting--Economic aspects--India.
Mass media--Economic aspects--India.
Mass media--Economic aspects.
Television broadcasting--Economic aspects.
Television programs--Rating.--fast


India.--fast

384.5543 M9537 Tr