TY  - BOOK
AU  - Ramaswamy, V. S.
TI  - Marketing management: planning, implementation and control : the Indian context 
SN  - 0333924398
U1  - 380.1 
PY  - 1995///
CY  - Delhi
PB  - Macmillan Press
KW  - Marketing-Management--India
ER  -