Ramaswamy, V. S. Marketing management : planning, implementation and control : the Indian context / V. S. Ramaswamy, S. Namakumari. - 2nd ed. - Delhi : Macmillan Press, 1995. - xx, 624 p. : ISBN: 0333924398 Subjects--Topical Terms: Marketing-Management--India. Dewey Class. No.: 380.1 / Ma,2