Keller, Kevin Lane, <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller, Ambi M.G. Parameswaran, Isaac Jacob. 
 - Noida, India :  Pearson,  2019. 
 - xxix, 586 p. : 
<br/><br/><label>ISBN: </label>9789332542204 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827  / St,4