TY  - BOOK
TI  - New perspectives in marketing
SN  - EXBLIB2134
U1  - 658.83 
PY  - 1972///
CY  - New Delhi
PB  - National Council of Applied Economic Research
KW  - Marketing research
N1  - Lectures and papers presented by Indian and foreign marketing experts in the course of a marketing training programme organized at the National Council of Applied Economic Research during July 1971 to Feb. 1972
ER  -