Principles of marketing / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian, Prafula Agnihotri.
By: Kotler, Philip [author.]
.
Contributor(s): Armstrong, Gary (Gary M.) [author.] | Balasubramanian, Sridhar [author.] | Agnihotri, Prafulla [author.].
Material type:
Text Language of document:EnglishPublisher: 2023Edition: Nineteenth Edition.Description: xxiv, 736 p. : ill. ; 30 cm.ISBN: 9789357055215.Subject(s): MarketingDDC classification: 658.8 Summary: "The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"-- Provided by publisher.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
|
Dr. B. R. Ambedkar Central Library Social Science/Management | Social Science Collections | 658.8 K8487 Pr,19 (Browse shelf(Opens below)) | Available | 266063 | ||
|
Book
|
Dr. B. R. Ambedkar Central Library Social Science/Management | Social Science Collections | 658.8 K8487 Pr,19-1 (Browse shelf(Opens below)) | 1 | Available | 266064 |
Browsing Dr. B. R. Ambedkar Central Library shelves, Shelving location: Social Science/Management, Collection: Social Science Collections Close shelf browser (Hides shelf browser)
| 658.8 G9596 Ma-1 Marketing management : indian cases / | 658.8 K8487 Ma,16 Marketing management / | 658.8 K8487 Ma,16-1 Marketing management / | 658.8 K8487 Pr,19 Principles of marketing / | 658.8 K8487 Pr,19-1 Principles of marketing / | 658.8 K9605 Ca Case Studies in Marketing Management / | 658.8 K9605 Ca-1 Case Studies in Marketing Management / |
Includes bibliographical references and index.
"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"-- Provided by publisher.
There are no comments on this title.