Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
By: Saunders, Mark [author]
.
Contributor(s): Lewis, Philip [author.] | Thornhill, Adrian [author.].
Material type:
Text Language of document:EnglishPublisher: 2021Edition: 5th ed.Description: xxi, 614 p. : col. ill. ; 27 cm.ISBN: 9788131761045 (pbk. : alk. paper).Subject(s): Business -- Research | Business -- Research -- Data processingDDC classification: 650.072 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
|
Dr. B. R. Ambedkar Central Library Social Science/Management | Social Science Collections | 650.072 Sa11 Re, 5 (Browse shelf(Opens below)) | Available | 271703 | ||
|
Book
|
Dr. B. R. Ambedkar Central Library Social Science/Management | Social Science Collections | 650.072 Sa11 Re, 5-1 (Browse shelf(Opens below)) | 1 | Available | 271704 |
Includes bibliographical references (p. 561-572) and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
There are no comments on this title.