Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan, Ambi M.G. Parameswaran, Issac C. Jacob.
By: Keller, Kevin Lane [author.]
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Contributor(s): Swaminathan, Vanitha [author.] | Parameswaran, Ambi M.G [author.] | Jacob, Isaac C [author.].
Material type:
Text Language of document:EnglishPublisher: 2023Edition: Fifth edition.Description: xxx, 642 pages; illustrations (chiefly color); 29 cm.ISBN: 9789353946135.Subject(s): Brand name products -- ManagementDDC classification: 658.827
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book
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Dr. B. R. Ambedkar Central Library Social Science/Management | Social Science Collections | 658.827 K283 St,5 (Browse shelf(Opens below)) | Available | 271688 | ||
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Book
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Dr. B. R. Ambedkar Central Library Social Science/Management | Social Science Collections | 658.827 K283 St,5-1 (Browse shelf(Opens below)) | 1 | Available | 271689 |
Includes bibliographical references and index.
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