Essentials of services marketing / Jochen Wirtz, Christopher Lovelock, Jayanta Chatterjee, Gopal Das.
By: Wirtz, Jochen [author]
.
Contributor(s): Lovelock, Christopher H [author] | Chatterjee, Jayanta [author] | Das, Gopal [author].
Material type:
Text Language of document:EnglishPublisher: 2023Edition: 3rd edition.Description: 675 pages : illustrations ; 28 cm.ISBN: 9789353435417 (pbk.).Subject(s): Service industries -- MarketingDDC classification: 658.8 Online resources: Table of contents
| Item type | Current library | Collection | Call number | URL | Copy number | Status | Date due | Barcode |
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Dr. B. R. Ambedkar Central Library Social Science/Management | Social Science Collections | 658.8 W749 Es,3 (Browse shelf(Opens below)) | Link to resource | Available | 271674 | ||
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Dr. B. R. Ambedkar Central Library Social Science/Management | Social Science Collections | 658.8 W749 Es,3-1 (Browse shelf(Opens below)) | 1 | Available | 271675 | ||
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Dr. B. R. Ambedkar Central Library Social Science/Management | Social Science Collections | 658.8 W749 Es,3 (Browse shelf(Opens below)) | 2 | Available | 271676 | ||
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Dr. B. R. Ambedkar Central Library Social Science/Management | Social Science Collections | 658.8 W749 Es,3-3 (Browse shelf(Opens below)) | 3 | Available | 271677 | ||
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Dr. B. R. Ambedkar Central Library Social Science/Management | Social Science Collections | 658.8 W749 Es,3-4 (Browse shelf(Opens below)) | 4 | Available | 271678 |
Browsing Dr. B. R. Ambedkar Central Library shelves, Shelving location: Social Science/Management, Collection: Social Science Collections Close shelf browser (Hides shelf browser)
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| 658.8 W749 Es,3 Essentials of services marketing / | 658.8 W749 Es,3-1 Essentials of services marketing / | 658.8 W749 Es,3-3 Essentials of services marketing / | 658.8 W749 Es,3-4 Essentials of services marketing / | 658.80019 B766 Ne Neuromarketing in Business : identifying implicit purchase drivers and leveraging them for sales / | 658.80019 P9184 Em Emotional intelligence and maeketing / | 658.800285 M6188 Ma Marketing data science : modeling techniques in predictive analytics with R and Python / |
Includes bibliographical references and indexes.
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