Winning in service markets : success through people, technology and strategy / Jochen Wirtz.
By: Wirtz, Jochen [author.].
Material type: Text Language of document:EnglishPublisher: New Jersey : World Scientific, [2017]Description: xvii, 684 p. : ill. (some color) ; 23 cm.ISBN: 9781944659042 (hardcover); 9781944659059 (pbk.).Subject(s): Service industries -- Marketing | Branding (Marketing) | Customer relationsDDC classification: 658Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Book | Dr. B. R. Ambedkar Central Library Social Science/Management | Social Science Collections | 658 W749 Wi (Browse shelf(Opens below)) | Available | 271440 |
Browsing Dr. B. R. Ambedkar Central Library shelves, Shelving location: Social Science/Management, Collection: Social Science Collections Close shelf browser (Hides shelf browser)
658 L5785 St,8-4 Statistics for management / | 658 M8967 Or Organizational Change and Development / | 658 M8967 Or-1 Organizational Change and Development / | 658 W749 Wi Winning in service markets : success through people, technology and strategy / | 658.0072 B168 Bu,2 Business research methods / | 658.0072 B168 Bu,2-1 Business research methods / | 658.022 Sca72 Es,8-1 Essentials of entrepreneurship and small business management / |
Includes bibliographical references and index.
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