Winning in service markets : success through people, technology and strategy / Jochen Wirtz.
By: Wirtz, Jochen [author.].
Material type: Text Language of document:EnglishPublisher: New Jersey : World Scientific, [2017]Description: xvii, 684 p. : ill. (some color) ; 23 cm.ISBN: 9781944659042 (hardcover); 9781944659059 (pbk.).Subject(s): Service industries -- Marketing | Branding (Marketing) | Customer relationsDDC classification: 658Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Book | Dr. B. R. Ambedkar Central Library Social Science/Management | Social Science Collections | 658 W749 Wi (Browse shelf(Opens below)) | Available | 271440 |
Includes bibliographical references and index.
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