Marketing management : Past, Present and future / Michael Czinkota...[et.al].

By: Czinkota, Michael R.

Contributor(s): Kotabe, Masaaki | Vrontis, Demetris | Shams, S.M. Riad.

Material type: Text

Text Language of document:EnglishPublisher: 2021Edition: 4th ed.Description: xxviii, 510 p. : ill. ; 28 cm.ISBN: 9783030669157.Subject(s): Marketing -- Management. -- Case studiesDDC classification: 658.8 C998 Ma

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Dr. B. R. Ambedkar Central Library Social Science/Management	Social Science Collections	658.8 C998 Ma (Browse shelf(Opens below))	Checked out	05/15/2024	270979

Includes bibliographical references and indexes.

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