Personal influence : the part played by people in the flow of mass communications / by Elihu Katz and Paul F. Lazarsfeld ; with a foreword by Elmo Roper.
By: Katz, Elihu.
Material type: TextPublisher: New York : Free Press, 1964, c1955Description: xx, 400 p.ISBN: SSC1154.Subject(s): Public opinionDDC classification: 303.38Item type | Current library | Call number | Status | Date due | Barcode |
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Book | Dr. B. R. Ambedkar Central Library Social Science | 303.38 K1593 Pe (Browse shelf(Opens below)) | Available | 25791 | |
Book | Dr. B. R. Ambedkar Central Library Social Science | 303.38 K1593 Pe (Browse shelf(Opens below)) | Available | 25790 |
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