Kellogg on biotechnology : thriving through integration / edited by Alicia Löffler.
Material type:
TextPublisher: Evanston, Ill. : Northwestern University Press : b Kellogg School of Management ; c2005Description: xiii, 264 p.ISBN: 0810122278.Subject(s): BiotechnologyDDC classification: 660.6
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | Dr. B. R. Ambedkar Central Library Science | 660.6 L826 Ke (Browse shelf(Opens below)) | Available | G181276 |
Promises and challenges of the U.S. stem cell industry / Whit Alexander and Shail Thaker -- Pharmacogenomics: overcoming the hurdles to adoption / Janette Chung, Peggy Mathias, and Rebecca Wildman -- Nanobiotechnology: applications and commercialization strategies / Badri Amurthur ... [et al.] -- Sustaining platforms / Erich Hoefer ... [et al.] -- Mergers and acquisitions as a strategic alternative in biotech / Andrew Ingley, Gregory Lief, and Jeanne Lukacek -- Biologics manufacturing: the make or buy decision / Anurag Bagaria -- Pharming factories / Andrew Ingley, James Pavlik, and Ty Smith -- The role of marketing / Dario Benavides ... [et al.] -- To DTC or not to DTC: direct-to-consumer marketing in medical devices / Roy Katz ... [et al.] -- The forgotten issue: reimbursement in biotechnology / Raj Changrani ... [et al.].
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