Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M.G. Parameswaran, Isaac Jacob.

Material type: Text

TextPublisher: Noida, India : Pearson, 2019Description: xxix, 586 p.ISBN: 9789332542204.Subject(s): Brand name productsDDC classification: 658.827

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Text Book	Dr. B. R. Ambedkar Central Library Text-Book	658.827 K283 St,4 (Browse shelf(Opens below))	Available		263045

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